Intact Insurance & SSC announce partnership renewal

Intact Insurance and SSC announce partnership renewal

TORONTO – Intact Insurance and Speed Skating Canada today announced they will continue their longstanding relationship, which began in 2006, by extending their partnership through the 2013-2014 season. Under the agreement, Intact Insurance will continue to serve as a premier sponsor of Canada’s national speed skating teams and help local speed skating clubs develop the next generation of Olympians through grassroots initiatives.

“Our ongoing relationship with Speed Skating Canada confirms our long-term commitment to advancing the sport at both the national and community level,” said Monika Federau, senior vice president marketing of Intact Insurance. “We look forward to supporting our national team athletes as they prepare to compete on the world stage in Sochi 2014 and continuing to encourage the focus, dedication and drive of our aspiring, young stars. We are delighted to work with athletes and an association that share our passion for excellence.”

As part of a dynamic and evolving partnership, Intact Insurance is helping to promote speed skating in Canada through these initiatives:

  • Awarding over $100,000 and arranging three Olympic-medallist speed skater visits to local speed skating clubs through their Podium Tracker program
  • Building momentum and exposure for the sport with two Intact Insurance Day on Skates events
  • Raising awareness through the CBC/SRC TV sponsorship to engage Canadians with the sport

“We’re pleased to confirm Intact Insurance as one of our official sponsors,” said John-Paul Cody-Cox, chief executive officer of Speed Skating Canada. “It’s truly a reason to celebrate when you have the opportunity to work with a partner that has made a solid commitment to the sport and shares our vision for success.”