Speed Skating Canada & Bell Canada announce seven-year partnership

Speed Skating Canada and Bell Canada today announced the establishment of a new seven-year partnership that will see Bell Canada become the Premier National Speed Skating Partner until 2011.

“We are extremely pleased to announce this association with one of Canada’s leading companies,” said Jean R. Dupré, Director General of Speed Skating Canada. “Bell has consistently demonstrated that it shares our passion to support athletes in achieving greatness. With this assistance we are confident we can help our athletes reach their dreams.”

Bell’s partnership with Speed Skating Canada includes financial support of more than $2 million over seven years.

“The success of our Speed Skating athletes in Canada and worldwide testifies to the dedication, passion and discipline required to succeed in a highly competitive field”, said Ida Teoli, Senior Vice President of National Markets, Bell Canada. “At Bell, we believe this new partnership will help to keep the drive for gold alive. Our support of Speed Skating Canada is part of our overall goal to help Canada’s athletes leading up to and including the Vancouver 2010 Olympic and Paralympic Games.”

Under the terms of this partnership, Bell will be a sponsor of several of Speed Skating Canada’s national and international competitions. These events include the upcoming Saguenay Short Track World Cup in December 2004 and the Calgary Long Track World Cup in January 2005. In addition, Bell will be the Title Sponsor of the Short Track Olympic Selection event in 2009, leading up to the 2010 Olympic and Paralympic Winter Games in Vancouver. Funds will also support and expand Speed Skating Canada’s existing high performance training program, which includes:
• Research to develop advanced equipment for the sport, such as improved skate blades;
• Top-quality training centres located in Calgary, Montreal, and Quebec City;
• Preferred ice time; and
• Leading coaches and performance-enhancing teams of experts, such as physiotherapists, sports psychologists, and biomechanical engineers.

Canada has ranked as the leading nation in speed skating for both long- and short-track racing since 2001.

About Speed Skating Canada

Speed Skating Canada is the national governing body responsible for the advancement and growth of speed skating in Canada. Its core purpose is to support high performance excellence at the international level and provide leadership in developmental programs. With 140 skating clubs in 13 provinces and territories, Speed Skating Canada is dedicated to providing skating programs for every skill level in Canada.

Speed Skating Canada is a not for profit, charitable organization operating under a Policy Governance Model with an elected board of directors.

About Bell Canada

Bell Canada, Canada's national leader in communications, provides connectivity to residential and business customers through wired and wireless voice and data communications, local and long distance phone services, high speed and wireless Internet access, IP-broadband services, e-business solutions and satellite television services. Bell Canada is wholly owned by BCE Inc. For more information please visit www.bell.ca .